The person behind the plan.

Who's behind Ready Before Recording

Hi — I'm Amanda.

Strategy is the work I was born to do.

Before video, I delivered packages, rang up orders at the register, gave spa treatments, did wound care, and ran process improvement projects. Different uniforms, one constant: I never take a need at face value. I look at a problem from every angle before deciding what actually solves it.

Since 2020, I've made video for Vermont small businesses through North Road Productions. Years of shoots taught me the camera was rarely the problem. The problem was nobody had decided what job the video did, or what came next. Ready Before Recording is the fix.

I haven't worked in every industry, but I've spent enough time in retail, healthcare, logistics, and wellness to speak the language and skip the small talk. I'm close enough to understand how your business actually runs, and far enough outside it to see what's missing. That's where video stops being "let's post something" and starts saying what your customers need to hear.

Outside of work, I love quiet, slow evenings, lake views, camera nerdery, and maple creemees. You won't stop me from using em-dashes — I've loved them since long before AI and I ain't sorry.

If you're ready to stop watching from the sidelines and be one of the cool kids doing video, let's talk.